Case Studies
See How We’ve Helped eCommerce Stores Like Yours Achieve Real Results and Sustainable Growth
How We Helped a Beauty E-Commerce Store Skyrocket Sales After a Marketing Setback
The Challenge: Overcoming a Previous Agency’s Mistakes
When this beauty products e-commerce store in NYC came to us, they were cautious. Having already invested $10K into Facebook ads with little to show for it, they were burned by a previous agency. Worse, their previous agency had used the wrong pixel, causing confusion and lost data. With no landing pages or offers, and a tight 45-day deadline to prove our worth, we knew the stakes were high.
But we’re no strangers to challenges—and we were determined to turn things around.
Our Strategy: A Fresh Start, A Bold Approach
We knew this client deserved more than a cookie-cutter solution. So we started by completely revamping their digital strategy with a tailored approach:
- Complete Pixel Installation: First, we fixed the pixel issue to ensure accurate tracking and data.
- Freemium Model: We worked closely with the client to develop a compelling Freemium Model that would attract and engage their audience.
- Product Selection: After testing, we selected 2 products to test under the freemium strategy
- Landing Pages: We created 4 high-converting landing pages designed specifically for the Freemium offer.
- Email Marketing: A follow-up email marketing strategy was put in place to convert leads into paying customers.
- Retargeting Funnel: We designed a retargeting strategy that focused on nurturing warm leads and guiding them down the sales funnel.
- Audience Targeting: Using competitor insights, interests, job titles, and Lookalike Audiences, we laser-targeted the right people who were most likely to convert.
The Results: A Transformational Turnaround
The results? Simply put, they were a game-changer.
- Massive Sales Boost: In the first month alone, sales skyrocketed.
- Low-Cost Per Result: We achieved a $5.40 cost per result for the freemium offer (free plus shipping).
- Positive ROAS: Even with freemium products, ROAS was in the positive thanks to the shipping charges.
- Impressive Purchases Over 900 purchases in the first month.
- Affordable Cost Per Purchase: Core products saw a cost per purchase under $8.
- High ROAS: The ROAS for core products surged to 10.64%, driven by Facebook ads alone.
- Email Marketing Success: The email marketing conversion from the free product to the core product was 37%.
- Increased AOV: We boosted Average Order Value (AOV) by implementing bundle offers.
Conclusion: A Remarkable Success Story
What started as a project to salvage an underperforming ad campaign turned into a massive success. Through strategic targeting, compelling offers, and continuous optimization, we not only met the client’s expectations—we exceeded them.
This beauty store now enjoys a steady flow of revenue and an optimally running Facebook Ads campaign, with a customer base that's loyal and growing.
Ready to see your business soar? Let’s create a strategy that works for YOU.
How We Transformed a Struggling Hair Product Store’s Facebook Ads Into a High-Performing Strategy
The Challenge: Struggling to Get Attention Despite Big Ad Spend
A hair product store in the beauty industry was facing a major hurdle—despite pouring substantial budgets into Facebook ads, they couldn’t attract the attention of their target buyers. The goal was clear: turn things around, stop wasting ad spend, and drive real results. We were brought in to help execute a strategy that would get them on the right track.
Our Process: Precision Strategy Meets Aggressive Testing
We didn’t waste time. We identified key issues with their existing campaigns and crafted a targeted, strategic approach to maximize their ad spend:
- Campaign Budget Optimization (CBO) We leveraged CBO at the top of the funnel to quickly test multiple audiences and identify the ones that would yield the best results.
- Cutting Ineffective Campaigns: We turned off irrelevant campaigns that were draining the budget without generating returns.
- Dynamic Ad Creation: We developed dynamic ads that specifically addressed the pain points of the brand’s target customers, making the message more relevant.
- Relentless Testing: We rigorously tested different ad copies and creatives, constantly refining the messaging to find the perfect combination that would drive conversions.
The Results: From Break-Even to Record-Breaking ROAS
The results of our strategy were nothing short of impressive:
- 6 Out of 11 Audiences: 6 of the 11 test audiences delivered over 5X ROAS.
- 9.66X ROAS The overall CBO campaign brought in a phenomenal 9.66X ROAS.
- Cost Per Action: We managed to keep the average CBO Cost Per Action below $30, driving more sales at a lower cost.
- 12,500+ Products Sold: Within just 1 year, we helped sell over 12,500 products, significantly growing their revenue.
- Lifetime ROAS of 4.36X: Over the life of the campaign, we achieved an outstanding lifetime ROAS of 4.36X.
Conclusion: A Facebook Ads Success Story
What started as a budget-draining challenge turned into a major win for this hair product store. By refining the targeting, optimizing campaigns, and focusing on effective creatives, we helped them scale their business to new heights, driving significant revenue and transforming their Facebook ads into a powerful revenue-generating machine.
Ready to see similar results for your business? Let’s create your winning strategy today!
How We Turned a Fitness Store's Struggling Black Friday-Cyber Monday Campaign Into a 5.28X ROAS Success
The Challenge: Breaking the Break-Even Barrier
Before we took over the Facebook ad efforts for this fitness store, they were struggling to maintain a break-even point during their key sales periods. Despite their best efforts, they couldn’t get their Facebook ads to produce the desired 2X ROAS, and they needed a strategy that would turn things around—especially for Black Friday and Cyber Monday.
Our Process: Smart Spend, Strategic Targeting, and Relentless Testing
We knew we had to address the core issues head-on. Here's how we did it:
- Identified the Core Problem: The store was wasting too much budget on traffic campaigns, which wasn’t driving sales. We reallocated spend to focus on conversions.
- Optimized Campaigns: We immediately turned off all irrelevant and underperforming campaigns that were draining the ad budget without delivering results.
- Conversion-Focused Campaign: Launched a “Conversion” campaign, with the primary goal of driving sales and increasing ROAS.
- RFT Testing: We implemented rapid testing (RFT) to identify winning ad creatives quickly.
- Dynamic Ads: Designed dynamic ads with compelling graphics and concise, client-focused messaging that directly addressed customer pain points.
- Ad Copy & Creative Testing: We rigorously tested various combinations of ad copy and creatives to maximize performance.
The Results: A Record-Breaking Campaign
From Nov 15th to Dec 15th, our strategy led to:
- $81,813 in Sales: We generated over $81K in sales from a $15K ad spend, proving the effectiveness of the new approach.
- 5.28X ROAS: The campaign exceeded expectations with a remarkable 5.28X ROAS.
- 1,126 Products Sold: We sold over 1,100 products, driving a significant increase in revenue during the holiday season.
Conclusion: Turning a Struggling Ad Account Into a Profit Powerhouse
What started as a break-even situation became a highly profitable, record-breaking campaign, thanks to strategic optimization, conversion-focused efforts, and continuous testing. This fitness store not only hit their goal of 2X ROAS—they exceeded it, achieving a 5.28X ROAS and turning Black Friday-Cyber Monday into a huge success.
Want to achieve similar results? Let’s create your game-changing strategy today!
How We Helped Our Client Achieve 10X ROAS and $55K in Sales During the New Year Rush
The Challenge: Skyrocketing Sales During the New Year Holiday
Our client, who we had been working with for a year, was eager to see impressive sales figures during the New Year holiday season. With ambitious goals in mind, they wanted to significantly multiply their sales and increase revenue. But we knew that to achieve these results, we needed to prepare in advance—and that’s exactly what we did.
Our Process: Strategic Planning, Creative Execution, and Testing for Optimal Performance
We began preparing the campaign two months ahead of time, knowing the New Year rush could bring incredible opportunities if executed properly. Here’s how we made it happen:
- Content Creation: Produced over 100 high-quality images and 25+ 15-second videos to capture attention and drive conversions.
- Continuous Testing: We tested these creative assets within high-converting campaigns to monitor CTRs and determine the most effective visuals.
- CBO to ABO Testing: Before the New Year, we ran our ads in a CBO campaign to identify winning assets, then transferred them to ABO campaigns to maximize performance.
- caling Winning Assets: We scaled the best-performing assets for a full week to ensure we capitalized on the New Year traffic surge.
The Results: A $55K+ Sales Surge and 10X ROAS
From December 28th to January 5th, our campaign delivered outstanding results:
- 400+ Products Sold: Over 400 items were sold directly through Facebook ads during this peak period.
- $55K+ in Sales: Our client achieved over $55K in revenue from this focused effort.
- 10X+ ROAS: The campaign generated an average ROAS of 10X, far exceeding expectations and delivering an incredible return on ad spend.
Conclusion: Delivering a New Year’s Gift of Record Sales and Outstanding ROAS
By starting early, meticulously testing, and scaling the winning assets, we were able to deliver a record-breaking campaign for our client. Their sales skyrocketed during the New Year period, with a massive ROI and a significant boost to their bottom line.
Ready to achieve similar results? Let’s start planning your next campaign!
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